I Saw My Name and Nearly Came in My Pants

Social proof is the tendency to believe what most people believe. If an advocate creates the impression that “everyone knows” that someone is lying and covering up facts, there is a subtle implication that those who disagree are somehow flawed and lacking in credibility. Identifying a few people who believe a proposition, and encouraging them to go public (especially repeatedly) creates the impression that lots of people are experiencing something real. Repeated affirmations create the impression that the assertion is true.

Now get out there and WAKE PEOPLE UP!

Tell them to listen to the show, buy my DVDs, get a ringtone.

That’s what Patriots do!

Everybody’s realizin’ this!

See my name?!

THIS IS REAL!